hello and welcome to the zachary chester website. below are a number of advertisements i’ve helped create, each with a navigation bar that appears at the bottom when you mouse over. beneath each ad or campaign i’ve listed the media type and a brief history / context.
Alright, now let’s have some FUN!
(out of home)
These billboards were developed in anticipation of the football season that was almost sidelined (pun…gross) by the NFL strike.
(tv)
corn pops is a strange and unique cereal—in both appearance and taste. it seemed only fitting that we create a campaign around a world just as unusual.
(integrated campaign)
kellogg’s asked for a full multimedia program to drive more online traffic and introduce a new product. we delivered the hide & seek campaign. television, print, in-store, and web banners all drove kids to poptarts.com. there, they could track pop-tart characters to their hiding places to reveal ‘find-a-sodes.‘ the last character to be revealed was ninja pop-tart: a new flavor.
the net result was the highest web traffic for any kellogg’s campaign to date, short supply of a new flavor, and a 5% increase in overall sales for the brand.
(print)
geek squad has long been a source of technical expertise. with the spread of wireless networking, they sought to establish themselves as a quick, knowledgeable group that could keep your network protected.
(integrated campaign)
for the holiday season, kellogg’s asked us to design a simple, likable pop-tarts campaign that promoted the warm spirit of gift-giving. we redesigned the foil packaging,redesigned the website to have a holiday theme, created winter-themed webgames, built a holiday e-card program, and even designed four pop-tarts greeting cards(which were adopted as corporate holiday stationary).
(out of home)
to connect with their target at a grassroots-level, gardenburger sponsored local film festivals in portlandand austin, and a citywide farmers’ market in boston. they promoted both the events and their presence through a series of posters. a limited edition run of signed prints available exclusively online gave a big boost to web traffic and made the posters highly-sought among brand loyalists.
(package design) trumoo wanted a fun, new back panel for their school lunchroom cartons. we created trumoo dairytales. each of the 56 unique carton backs contained just part of a story. kids could combine their carton with others to make different silly, nonsensical fairy tales – making lunch a bit more fun and interactive.
(tv)
nintendo wanted a spot that advertised their newest handheld zelda game. we gave them one that showed how anybody could get lost in their adventurous quest no matter where they were.
(print) for the 2009 one show, as many agencies do, leo burnett bought space to acknowledge the hard work that goes into winning a pencil. a challenging all-agency brief, our idea was selected for its fresh use of the iconic pencil-shaped trophy. our ceiling tiles were also promptly changed.
(print)
silk is the only soymilk to whole-harvest their soybeans without genetic engineering and also not make their product from a powder or extract. the difference is pretty clear in the taste. these print ads called attention to the variety of flavors, usage occasions, and connection with nature.
(print)
women dread their monthly gift, especially on valentine’s day: a time so imbued with romance that aunt flo’s visit is like a disaster. this made the topic lighthearted and approachable, reminding women that february 14th is an extremely important time to be prepared.
(tv)
this spot introduced the million hearts challenge: an attempt to lower america’s cholesterol rating by one million points.
